Mise-en-scene
Messy scraggy woman, messy hair, obviously can't afford dress
Salesman Walliams - Suit and pinky-purple tie, very smartly dressed. Could raise questions about his sexuality? Man working in dress shop. Very condesending to the ugly woman (like a woman would be) but very nice to hot woman.
Hot woman - very sexily but smartly dressed, important, blonde hair - typical for pretty women.
Jack the Lad - LAD! Dressed smartly but informally. No tie, shirt opened. Shot starts on black and white shoes and pans up. Importance. Chewing gum.
Sound
No music for scrag woman.
Woman shopping - Much more jumpy than male
Drum roll on desicion to buy dress.
Frantic music when lady loses her ring
Record scratch when salesman says he has solution
Frantic music again when woman tells salesman there is a £5000 reward
Calmer music when man is shopping
Camera Angles
Over the shoulder looking down on scrag woman.
Close up of the ring. Key thing in scene.
Pan upwards from feet revealing full body
Two shot - some sort of relationship
Frantic camera when woman is looking for her ring
Pans upwards from feet revealing man's face. Familiar character
Close up of ring again, in man's hand.
Over the shoulder of both as they are having conversation
Reaction shot of Walliam's crushed face.
Look at camera when salesman cracks
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